Site Architecture & Internal Linking Strategy
Organize the
Chaos.
If your website is a drawer full of junk, Google won't know what you sell. We rebuild your site's architecture into logical "Silos," connecting related content so that Authority flows from your blog directly to your checkout page.
The "Silo" Method
We group your content into thematic clusters. By strictly linking "Apple Repair" pages only to other "Apple" pages (and not "Samsung" pages), we prove to Google that you are a topical authority in that niche.
Link Juice Flow
Backlinks usually hit your Homepage or Blog posts. Without internal links, that power gets stuck there. We build "bridges" that funnel that ranking power to your "Money Pages" (Service & Product pages).
Fixing Orphan Pages
An "Orphan Page" is a page with zero internal links pointing to it. Google cannot find it. We identify these lost pages and integrate them back into the site structure so they can finally rank.
Architecting Success.
A calculated approach to linking.
Current State Map
We visualize your current site structure. Often, it looks like a spiderweb of random connections. We identify where the "Link Juice" is getting trapped.
Hierarchy Design
We design a "Pyramid" structure. Homepage at the top, Category Pages in the middle, and Product/Blog pages at the bottom. This is the gold standard for SEO.
Contextual Linking
We edit your content to add relevant text links. We use strategic "Anchor Text" (the clickable words) to tell Google exactly what the target page is about.
Navigation UX
We redesign your Main Menu and Footer. We ensure users (and bots) can reach any page on your site within 3 clicks (The "3-Click Rule").
Structural Models.
Proven frameworks we use.
Metrics That Matter.
How we measure structure.
Common Questions
What is "Link Juice"?
It's a slang term for "PageRank." Think of it like water flowing through pipes. If you get a big link from Forbes to your homepage, we use internal links to pipe that "water" to your product pages so they rank too.
Can I have too many links?
Yes. If a page has 500 links, the value passed to each one is tiny (diluted). We prune unnecessary links to ensure the important ones get the most power.