Advanced Data Analytics & Tracking
Data You
Can Trust.
If your analytics isn't configured correctly, you are flying blind. We implement advanced Google Analytics 4 (GA4) and Google Tag Manager (GTM) infrastructures to track real business value—revenue, leads, and engagement—not just vanity metrics.
GA4 Event Tracking
GA4 is event-based, not session-based. We configure custom events to track exactly what matters: Form Submissions, File Downloads, Video Plays, and Scroll Depth. No more generic "Pageview" data.
Tag Manager (GTM)
We install a central "brain" for your website. GTM allows us to deploy marketing tags (Google Ads, Facebook Pixel, LinkedIn Insight) instantly without touching your website's source code or risking a crash.
E-commerce Data Layer
For online stores, standard tracking isn't enough. We code a custom "Data Layer" that passes precise revenue, tax, and shipping data to GA4, ensuring your ROAS (Return on Ad Spend) calculations are 100% accurate.
The Integration Flow.
From code to dashboard.
Data Audit
We check your current setup. Are you double-counting users? Is cross-domain tracking breaking between your site and checkout? We identify the "Data Leaks."
GTM Container
We configure triggers and variables in Google Tag Manager. We set up logic: "Only fire the 'Purchase' tag when the user lands on the Thank You page."
Server-Side Tagging
To bypass ad-blockers and iOS privacy restrictions, we can set up Server-Side GTM. This moves tracking from the user's browser to a secure cloud server.
Looker Studio
GA4 is hard to read. We build you a custom Looker Studio (formerly Data Studio) dashboard that visualizes your KPIs in plain English: "Cost Per Lead," "Total Sales," etc.
Connected Ecosystem.
Unified data across platforms.
Configuration Specs.
Advanced implementation details.
Common Questions
Why don't my GA4 and backend numbers match?
This is usually due to "Attribution Models" or cookie consent. GA4 models data to fill in gaps. We can configure your settings to closer match your actual bank deposits.
Do I need GTM if I have a plugin?
Yes. Plugins are limited. GTM gives you total control to add custom scripts (like a Chat Widget or a specific ad pixel) without needing a developer every time.